FEATURED CLASSESThese classes, taught by phone, are intended for small business owners who are feel stuck in their marketing efforts and want to learn tips on how to be more effective, so they can get their business on the fast-track to success. (Classes are currently listed alphabetically by their titles.)
Specific topics are taught on the second and fourth Tuesday of the month.
The 3 Key Elements of Your Value Proposition
Learn how customers concerns ultimately come down to 3 key criteria: time, cost and quality. Learn more...
5-Minute Evaluation of Marketing Opportunities
How do you determine which marketing tactics to pursue and which ones will take you too far off of your plan? Learn more...
Evaluating the Viability of Your New Product Idea
Whether you want investment funding to manufacture and sell your new product idea or you want to license it to another company, you will be asked to prove your product's viability in the marketplace. Learn more...
Features, Advantages and Benefits--Understanding the Differences
Communicate your services or products in terms your customer understands. Learn more...
How to Quickly Attract Your Prospect's Attention
What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication Learn more...
Marketing Q&A
Bring your marketing questions to Cheryl (and occasionally a guest co-host). Learn more...
Marketing Trust Factors™
Understanding your Marketing Trust Factors is key to planning a cost-effective marketing strategy. Learn more...
No-Cost/Low-Cost Promotion
Learn effective methods for getting visibility for your business, when you have more time than money. Learn more...
Online Promotion for Events
Do you have a seminar, workshop, class or other event requiring online promotion? Learn more...
Prioritizing Prospects to Increase Sales Success
Learn how to select and prioritized your top three target market niches, instead of just one. Learn more...
Setting Strategic Marketing Objectives
Establishing your strategic marketing plan makes evaluating new marketing opportunities much quicker and easier. Learn more...
Target Market Research
Small business owners need to learn about their target market in order to market their business effectively. Learn more...
Triple Win Marketing
It's not just about you and your customer. It's also about their customers. Learn more...
The Unique Competitive Advantage of Your Life
Consider how aspects of your life can be integral to creating a unique competitive advantage. Learn more...
Your Marketing Trust Factors™
Learn which factors in your background can be leveraged to give you the greatest marketing impact.
Learn more...
©
Copyright 2012 Cheryl Downing - All rights reserved |
Email Cheryl
or call 408-257-1049 |