Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

TELECLASS: Features, Advantages and Benefits--Understanding the Differences

Communicate your services or products in terms your customer understands. Your customer wants to understand how a product or service will benefit them in terms of their life and/or their work. However, many times small business owners only communicate in terms of features and competitive advantages. By also communicating benefits, you will expedite the decisionmaking process.

What You Will Learn:

• Definition of the terms: features, advantages and benefits.
• Guidelines and examples for distinguishing between the three.
• Discuss how students can apply these to their own business.

The class may be recorded.

"Thanks very much for the teleclass. I really enjoyed your take. Although I am a marketing/advertising writer, I find marketing MYSELF the hardest job in the world. It is so hard to step back and look at oneself dispassionately. I will use your f-a-b formula in my self marketing, for sure."
-- Cynthia Edwards, Creative Word

"Thank you for your class today. The benefit received was the vastly important statement, 'What trust factor would make them want to hire me?' ... bingbingbingbingbingbingbing! ... Those words really zinged me."
-- K. Whitefire Felkner, One-Time Fundraising, Inc.

Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

Prerequisite: None.

Cost: Class is free (introductory offer), except for the price of the phone call.

Location: Your office or home. (Class is conducted by phone. Bridge phone number will be distributed to registered participants via e-mail.)

Instructor: Cheryl Downing (see bio)

Date & Time:

• Tuesday, October 30, 2007, from 2-3pm PT / 3-4pm MT / 4-5pm CT / 5-6pm ET
  Register at Teleclass.com
  
  Time zone converter: http://www.timezoneconverter.com
  ** Note: U.S. now on daylight savings time **