Featured classes

Learn proven tactics that Cheryl Downing has used with her clients. One organization doubled its size and achieved its annual goals in only six months!  (Be sure to check out our schedule of teleseminars and public workshops).

Topic	Description	Strategy	Marketing	Promotion
The 3 Key Elements of The Value Proposition	Learn how customers concerns ultimately come down to 3 key criteria: time, cost and quality. Learn more...		X
5-Minute Evaluation of Marketing Opportunities	How do you determine which marketing tactics to pursue and which ones will take you too far off of your plan? Learn more...		X
Evaluating the Viability of Your New Product Idea	Whether you want investment funding to manufacture and sell your new product idea or you want to license it to another company, you will be asked to prove your product's viability in the marketplace. Learn more...	X
Features, Advantages and Benefits--Understanding the Differences	Communicate your services or products in terms your customer understands. Learn more...		X
How to Quickly Attract Your Prospect's Attention	What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing  communication Learn more...		X
Marketing Q&A	Bring your marketing questions to Cheryl (and occasionally a guest co-host). Learn more...		X
Marketing Trust Factors™	Determine which factors in your background can be leveraged to give you the greatest marketing impact. Learn more...		X
No-Cost/Low-Cost Promotion	Learn effective methods for getting visibility for your business, when you have more time than money. Learn more...			X
Online Promotion for Events	Do you have a seminar, workshop, class or other event requiring online promotion? Learn more...			X
Prioritizing Prospects to Increase Sales Success	Learn how to select and prioritized your top three target market niches, instead of just one. Learn more...	X
Setting Strategic Marketing Objectives	Establishing your strategic marketing plan makes evaluating new marketing opportunities much quicker and easier. Learn more...	X
Target Market Research	Small business owners need to learn about their target market in order to market their business effectively. Learn more...	X
Triple Win Marketing	It's not just about you and your customer. It's also about their customers. Learn more...		X
The Unique Competitive Advantage of Your Life	Consider how aspects of your life can be integral to creating a unique competitive advantage. Learn more...	X