Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

CLASS: How to Quickly Attract Your Prospect's Attention

What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication. You need to come right to the key point(s). Then, explain further. In a world of short attention spans, you need to assume you will only have a few seconds to catch someone's interest before they move on.

You Will Learn How To:

• Structure your content to capture your prospect's interest
• Use Top-Down Marketing Communications™
• Determine which are the best-fit prospects
• Strategically make changes to support existing marketing materials.

The class may be recorded.

Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

Prerequisite: None.

Cost: Class is free.

Location: SBA Entrepreneur Center - San Francisco

Instructor: Cheryl Downing (see bio)

Date: Tuesday, July 20, 2010

Time: 2-3pm PT / 3-4pm MT / 4-5pm CT / 5-6pm ET
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Register: SBA Entrepreneur Center - San Francisco