Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

Marketing Q&A Audio Archives

Note: These audios may be edited somewhat to improve listening quality, but the essential content is maintained.

May 27, 2008
Q&A Co-hosts: Cheryl Downing and Alicia Smith (approx. 55 mins.)
Summary: Alicia began by asking the group whether there was one marketing activity which they knew they should be doing, but were not, what would it be. This led to discussions of topics such as passive revenue generation; difficulty in finding the right customer (seniors for reverse mortgages), the sales funnel process, the use of email signatures and outbound voice messages, and how to work with a business partner who is only willing to sell 1-on-1 coaching (vs. different levels of service).
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Interview: Cheryl talks to May's co-host, Alicia Smith, about some of the tips from her 90-Day Marketing Marathon (approx. 46 mins.)
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Bio: Alicia Smith of Alicia Smith Consulting & Training, LLC ( Bozeman, Montana) has developed over sixty-five training programs; and has trained and coached over seventy thousand individuals in their own business or as employees in service, non-profit, governmental and manufacturing. She has created 6 businesses (several tied to the real estate industry) and sold 4 of them, before evolving into her current business.

April 22, 2008
Q&A Co-hosts: Cheryl Downing and Richard Reardon (approx. 60 mins.)
Summary: Coming soon.
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Interview: Cheryl talks to Richard about marketing your business (approx. 70 mins.).
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Bio: Richard Reardon of R&R Business Development (Santa Monica, California) has been an organizational development consultant and executive coach for over 22 years. He provides his clients the insights, the fundamentals and practical tools to take complete control of their business and their lives. All his programs are built on the belief that success flows from a disciplined process that anyone can learn. Using “current reality” as the starting point, his programs and coaching help clients to develop business success, personal success and learn how to shape their future. Currently Richard consults with organizations, coaches executives and other coaches, and continues to teach business classes

March 25, 2008
Q&A Co-hosts: Cheryl Downing and Lorraine Lane (approx. 60 mins.)
Summary and Links: Coming soon

Interview: Cheryl discusses with Lorraine how to effectively do business networking (approx. 50 mins.)
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Bio: Lorraine Lane of Lane Business Consulting (Brooksville, Florida) specializes in working with business owners who are overwhelmed, frustrated, isolated and in crisis-management. She helps those owners who are ready to make a fundamental shift in their attention to the important and manage the urgent. A recent client was ‘in the red’ and faced possible bankruptcy. Within 8 weeks of focused coaching, this business’ bank account was in the ‘black’ and customers were responding to a very simple but targeted marketing strategy. Lorraine has over 20 years of experience in the corporate world, plus 12 years running her own consulting business. She understands first-hand what issues face the entrepreneurs.

February 26, 2008
Q&A Co-hosts: Cheryl Downing and Barbra Sundquist (approx. 60 mins.)
Summary: Coming soon.
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Interview: N/A

Bio: Barbra Sunquist, MPA, IAC-CC (Vancouver Island, British Columbia, Canada) has over two decades experience as an independent management consultant and business coach. She loves to help people use the Internet for marketing their business, and has created several successful Internet based businesses herself. She also coaches entrepreneurs, executives, managers and other high-performing people in leadership roles to improve results in ways that are sustainable over time. Of particular interest to Barbra is values-based decision making. Her websites are:

• How To Write Bio - Sells professional bio templates through a fully automated system.
• Home Business Wiz - Provides practical advice and tools for people building a home based business.
• Become A Certified Coach - Prepares coaches to pass the International Association of Coaching (IAC) certification exam.
• Barbra Sundquist – Provides individual coaching services. (A more detailed bio is available in the “About Barbra” section.)

January 22, 2008
Host: Cheryl Downing (Planned co-host was unavailable; approx. 60 mins.)
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