Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

TELECLASS: Setting Strategic Marketing Objectives

Establishing your strategic marketing plan with high-level guidelines is like taking a map on a road trip. It can help you set a direction for your business and it makes evaluating new marketing opportunities much quicker and easier. Startup businesses are typically tight on money and time. So, your objectives can become even more useful when you tie them to increasing revenue generation (addressing the money issue) and when you focus on those activities which will help you achieve two or more of your objectives at one time (addressing the time issue).

What You Will Learn:

• How to differentiate between your strategy (the plan) and your tactics (the marketing activities), so you don't get trapped in the details.
• The benefits of setting objectives at a high-level.
• How to determine your high-level objectives that will drive your business.
• How to use your strategic objectives to help evaluate your marketing opportunities, save time and effectively allocate your marketing dollars.
• Why tying your marketing objectives to revenue generation is important for a healthy bottom line.
• How applying marketing tactics to multiple objectives gives you leverage and saves you time.

The class may be recorded.

Who Will Benefit:

Small business owners who are feeling stuck between a rock & a hard place with their marketing. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

Prerequisite: None.

Cost: Free (introductory offer), except for the price of the phone call.

Location: Your office or home. Class is conducted by phone. Bridge phone number will be distributed to registered participants via e-mail.

Instructor: Cheryl Downing (see bio)

Date & Time:

• 2008 dates to be announced.