Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

TELECLASS: Prioritizing Multiple Target Market Niches

That's right. The title says multiple niches.

Do you cringe whenever someone asks who the target market is for your business? Do you feel that if you have to pick just one niche that you'll be leaving money on the table? Most startup business owners either:

• Get "stuck" trying to figure out their target market
• Feel frustrated and locked in by only having one target market
• Or, they run around like crazy trying to pursue everyone.

However, the reality is that in the first few years of your business you will probably make many changes, e.g. what target market you want to pursue, what products and/or services you want to offer, perhaps even your overall business direction. This session will give you a more pragmatic approach to developing a marketing strategy.

What You Will Learn:

• Why selecting multiple target market niches helps you find the best-fit prospects
• How selecting the top 3 characteristics of each niche can focus and clarify your marketing strategy.
• How defining the top priority segment can put you on the fast-track to revenue generation
• Why prioritizing your niches helps you determine which marketing activities to pursue.

The class may be recorded.

"Thanks to you Cheryl! The short time you spent with me really helped me to get back on target and look at focusing my efforts across my priorities.  I’ll keep watching out for more excellent seminars :-)"
-- Anita Salem, Salem Systems

"Cheryl, thanks again for the informative class.  This is only my 3rd teleclass through [...] but I have to tell you your class has been by far the very BEST!!!!!  Thanks for being prepared and your eagerness to help others succeed speaks tons about you as a person!!!!  Your class was well worth trading an hour of my vacation time here in Orlando."
-- Sharon P. Jarrett, President & CEO, Jarrett Affairs & Productions, LLC

Who Will Benefit:

Small business owners who want to reframe their marketing strategies. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

Prerequisite: None

Cost: Free, except for the price of the long-distance phone call.

Location: Your office or home. Class is conducted by phone. Bridge phone number will be distributed to registered participants via e-mail.

Instructor: Cheryl Downing (see bio)

Date: Tuesday, September 23, 2008

Time: 2-3pm PT / 3-4pm MT / 4-5pm CT / 5-6pm ET
Note: In the U.S., daylight savings time began on March 9, 2008.
Time zone converter: http://www.timezoneconverter.com

Register: Teleclass.com