Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

CLASS: The 3 Key Elements of Your Value Proposition

Startup businesses, in particular, need to shorten the decision making time of prospective clients. This means your value proposition needs to clearly communicate how you will resolve their main concerns. Ultimately, their needs revolve around how they prioritize three key criteria:

• Time
• Cost and
• Quality.

Learn how to assess their needs and how to formulate the ways in which your business can meet those needs. This will allow you to quickly determine if there is a match between your business offerings and the prospect's requirements. An overview of this process will be provided, as well as some tips to get you started.

What You Will Learn:

Why clarifying your value proposition (based on the time, cost & quality elements) can affect how to:

• Quickly and accurately determine which prospects to target
• Assist your prospects in making faster decisions
• Choose the most likely locations for finding your ideal prospects.

The class may be recorded.

"I really enjoyed your class…It NEVER occurred to me about group coaching college students…WOW!!!!"
-- Cindy Giardina, Kaleidoscope Coaching

Who Will Benefit:

Small business owners who want to reframe their marketing strategies. This class will teach you cost-effective marketing & PR strategies to grow your business—without breaking the bank!

Prerequisite: None.

Instructor: Cheryl Downing (see bio)