Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

FEATURED TELECLASSES

These classes, taught by phone, are intended for small business owners who are feel stuck in their marketing efforts and want to learn tips on how to be more effective, so they can get their business on the fast-track to success.

Specific topics are taught on the second Tuesday of the month. Marketing Q&A is held on the 4th Tuesday.

Marketing Q&A -- NEW!

Bring your marketing questions to Cheryl and a guest co-host. Learn more...

Evaluating the Viability of Your New Product Idea -- NEW!

Whether you want investment funding to manufacture and sell your new product idea or you want to license it to another company, you will be asked to prove your product's viability in the marketplace. Learn more...

How to Quickly Attract Your Prospect's Attention

What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication Learn more...

5-Minute Evaluation of Marketing Opportunities

How do you determine which marketing tactics to pursue and which ones will take you too far off of your plan? Learn more...

Your Marketing Trust Factors™

Learn which factors in your background can be leveraged to give you the greatest marketing impact. Learn more...

The Unique Competitive Advantage of Your Life

Consider how aspects of your life can be integral to creating a unique competitive advantage. Learn more...

Prioritizing Multiple Target Market Niches

Learn how to select and prioritized your top three target market niches, instead of just one. Learn more...

The 3 Key Elements of The Value Proposition

Learn how customers concerns ultimately come down to 3 key criteria: time, cost and quality. Learn more...

Features, Advantages and Benefits--Understanding the Differences

Communicate your services or products in terms your customer understands. Learn more...

Triple Win Marketing

It's not just about you and your customer. It's also about their customers. Learn more...

Setting Strategic Marketing Objectives

Establishing your strategic marketing plan makes evaluating new marketing opportunities much quicker and easier. Learn more...