Cheryl Downing

** Fast-Track Marketing & PR Strategies for Startups **

FEATURED CLASSES

These classes, taught by phone, are intended for small business owners who are feel stuck in their marketing efforts and want to learn tips on how to be more effective, so they can get their business on the fast-track to success. (Classes are currently listed alphabetically by their titles.)

Specific topics are taught on the second and fourth Tuesday of the month.

The 3 Key Elements of The Value Proposition - Learn how customers concerns ultimately come down to 3 key criteria: time, cost and quality. Learn more...

5-Minute Evaluation of Marketing Opportunities

How do you determine which marketing tactics to pursue and which ones will take you too far off of your plan? Learn more...

Evaluating the Viability of Your New Product Idea

Whether you want investment funding to manufacture and sell your new product idea or you want to license it to another company, you will be asked to prove your product's viability in the marketplace. Learn more...

Features, Advantages and Benefits--Understanding the Differences

Communicate your services or products in terms your customer understands. Learn more...

How to Quickly Attract Your Prospect's Attention

What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication Learn more...

Marketing Q&A

Bring your marketing questions to Cheryl and a guest co-host. Learn more...

Prioritizing Prospects to Increase Sales Success - Learn how to select and prioritize your top three target market niches, instead of just one. Learn more...

Setting Strategic Marketing Objectives

Establishing your strategic marketing plan makes evaluating new marketing opportunities much quicker and easier. Learn more...

Triple Win Marketing

It's not just about you and your customer. It's also about their customers. Learn more...

The Unique Competitive Advantage of Your Life - Consider how aspects of your life can be integral to creating a unique competitive advantage. Learn more...

Your Marketing Trust Factors™

Learn which factors in your background can be leveraged to give you the greatest marketing impact. Learn more...