CLASS: SOCIAL MEDIA PREP FOR CROWDFUNDING ** NEW **
Getting ready for your crowdfunding campaign? Before you begin crowdfunding, you ideally want to begin building connections on social media, such as Twitter, LinkedIn, Facebook, Pinterest and Instagram. This will help with donations, as well as getting the word out about your campaign. (Building new relationships is also wise if you just want to launch a new product.)
Since over 50% of crowdfunding campaigns fail to meet their fundraising goals, the time you spend before your campaign building alliances can prove to be crucial to your success in promoting your campaign.
You Will Learn:
Who Will Benefit:
Inventors, product developers and makers who want to learn the basics of the crowdfunding process, as well as cost-effective marketing & promotional strategies to maximize their crowdfunding efforts.
Prerequisite: Crowdfunding Marketing Basics
Instructor: Cheryl Downing (see bio)
Since over 50% of crowdfunding campaigns fail to meet their fundraising goals, the time you spend before your campaign building alliances can prove to be crucial to your success in promoting your campaign.
You Will Learn:
- An overview of social media tools
- How to use social media tools for market research and promotion
- Keys to identifying your target audience, influential bloggers and journalists on social media
- The importance of using keywords
- How your social media use impacts your search engine ranking
- What promotional components are used to tell both your story and the story of your product/project for crowdfunding
- The significance of beginning an email list building strategy
Who Will Benefit:
Inventors, product developers and makers who want to learn the basics of the crowdfunding process, as well as cost-effective marketing & promotional strategies to maximize their crowdfunding efforts.
Prerequisite: Crowdfunding Marketing Basics
Instructor: Cheryl Downing (see bio)